Better Co.

Better is a biodegradable, organic sanitary brand with a mission to break the taboo that tells women to hide their period. By reframing menstruation as something natural and unashamedly visible, the brand seeks to replace discomfort and stigma with openness and confidence.

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The identity and packaging were designed to lift that emotional burden—beautiful, empowering objects meant to be carried proudly rather than hidden away. A calm, elegant colour palette and a soft serif typeface reflect a feminine yet modern sensibility, shaping a user experience that feels thoughtful from the moment the parcel is opened to the end of each pack.